Now that we have quality and crisp picture, we need creativity. Because there is a constant need to tell stories, companies search for narratives that fit the story they wish to tell. If they want to gain attention on social media, they usually go for funky, crazy short clips with a lot of colors and people in it doing funny things. When they tell a story to captivate people, they need people in your clips. Why people you ask? Because when we see people doing stuff, we can connect with them.
That is why you should strive to create content that stands out. The best way to do that is think about what you can shoot or what you like to film, go to a stock site like Adobe Stock or Pond5 and take a look what other’s have filmed. Research what market is already offering and then think how you can upgrade it.
The markets that are over saturated are nature videos (without people especially, since it’s easiest), while drone shots is also a very competitive place since there are so many clips online. Your best weapon to fight being a commodity is to think about creativity before you film.