COMMERCIAL VIDEO

WHAT IS A COMMERCIAL VIDEO AND WHY YOU NEED IT

A video advertisement, like those you see on TV or the Internet, is a short (60 seconds or less, but ideally 30 seconds) branding-oriented video that promotes your company, product or service. A commercial video is inherently high level and should not dive into the details of what you do and how you do it, like a corporate video would.

An advertisement is meant to grab attention, garner interest, and get people excited about what you do. It’s a teaser designed to draw in potential customers.

A VIDEO COMMERCIAL IS A FORM OF MARKETING WHICH CAN INCREASE YOUR REVENUE AND BRAND RECOGNITION

When should you use commercial video advertising?

A video ad should be used at the top of the funnel. They’re most useful for generating awareness and excitement for a product or service. We suggest foregoing television, and posting your ads on YouTube, Facebook, and other social media channels. Just keep in mind, to get traction, you’ll likely need to invest some marketing dollars to promote your spot. Don’t expect an overnight viral sensation.

How do we create a concept for an advertisement video?

Coming up with a concept for a video ad spot is one of the more fun and exciting jobs we get to do around here. An ad has one purpose, and that’s to get people excited about your product or service. That means our team needs to get excited too and develop creative ideas that grab attention and resonate with your audience. It starts with experiencing the product or service first-hand, truly understanding your market and customers, and developing fresh, creative concepts that balance creative and strategy.

YOU ARE UNIQUE! SO WHY SHOULD YOUR VIDEO LOOK AVERAGE?

We are passionate about video production and believe it is one of the best ways to reach out and influence your potential customers. The most effective way to maximize the impact of visual media is through emotional connection and effective storytelling. This requires attention to detail that is evident in all our work.

WHY CHOOSE US?

VIDEO PRODUCTION

We specialize in professional commercial video productions, producing broadcast television commercials for our clients. We approach every video from a different perspective and do our utmost to always surprise and exceed already high expectations of our clients. By utilizing modern filming and editing techniques, we are able to produce videos at a high level, that bring in revenue and increase sales.

VIDEO STABILIZATION

Utilizing a DJI Ronin camera stabilization gimbal, we can capture fluid, gliding cinematic shots that before would have been both time consuming and difficult to coordinate and perform. Be it a simple sliding shot into a building, following an actor up a flight of stairs, running through the woods or hanging out the side of a car, by using the Ronin gimbal, our clients can get those amazing smooth shots that were previously only reserved for big Hollywood productions.

AERIAL VIDEO

Aerial videography is one of the most specialized and sought after services in video production. For our aerial videography projects we utilize a drone outfitted with a 3 way gimbal that shoots in high resolution. The benefit of a gimbal is that the camera is stabilized in every direction, so no matter the wind or movement, every shot will be smooth and steady. With professional drones and pilots, we are able to utilize aerial video to get creative, original and cinematic shots that add production value to any video project.

PROCESS OF MAKING COMMERCIAL VIDEOS

CREATIVITY

We always place creativity in first place! We use modern techniques, smooth transitions, angles of filming, interesting stories, on which we ensure that the video will surprise and excite viewers.

PRODUCTION

A great video ensures that your brand grows in recognizability as it is a video that will convince your buyers, that you are the right choice. We make the script, recommend filming location and theme, after which we begin filming when we reach an agreement.

EDITING

After filming is done, we lock ourselves into our studio where the magic happens (and by magic we mean editing). We cherry pick which clips will be in the final video, create modern transitions, add sound effects and color tones. We always go the extra mile and so the final product will exceed your expectations!