REALITY OF CROWDFUNDING:
About 70% of all Kickstarter and Indiegogo projects kick the bucket as many entrepreneurs mistakenly ignore proper video and photo marketing and instead hope that their excellent product will be good enough for people to notice them. Well if they don’t know you, they can’t buy from you. “If I launch my remarkable product, I will be financially supported.” – Unfortunately, reality is not as so pleasant or as easy. A successful campaign on Kickstarter or Indiegogo depends on a systematic approach, both psychologically and in well executed marketing.
It makes sense doesn’t it? Nobody can see, feel or test your product since you’re looking for funding to actually start producing it. This is why a video presentation will go a long way to bringing you supporters by showing them just exactly what your product can do for them. If they see value in what you offer, they will gladly buy from you.