Video marketing is a great way to gain traction in your target audience. Yours videos ideally promote brand, raise awareness, engage visitors and make that money by conversing visitors into customers.
Video must be well thought out before you go and make one. You should research your target audience, use analytical tools to see what your followers like and use that knowledge while making a script. You should always use all data available to you in order to properly identify what your customers want to see.
Why video marketing strategy works during Covid19
Why video marketing is so important during these hard Covid19 times, we compiled some statistics to to show you:
- 92% of marketers claiming video as an important marketing strategy
- 88% of marketers that claim video marketing provides them with positive ROI
- 100 minutes per day: the amount of time people will spend watching video in 2021
- 99% of marketers that will continue to use video in 2020
- 41% of marketers are willing to explore video marketing in the B2B ecosystem
- 57% of marketers that use Live video
Now that video marketing is put into perspective, let’s talk about which videos are great to get engagement from your potential customers.
Social media loves video
When we say social media, we mean YouTube, Facebook Live, Facebook Watch, Instagram, TikTok and LinkedIn. These are all enormous places where you can build your brand and share your message with almost limitless amount of people. About 49% of people on social media have said they would share video content with their friends if they found it engaging or interesting. That is why videos must either be emotional and connect with your audience, or funny to get people to laugh, or provide educational information. The key is to provide enough value for people to watch and rewatch your videos. That is how you will get most out of it both in engagement level and on algorithms which will show your video to more people.
Users of smart phones enjoy watching video
And that is an understatement. They in fact love it. With more and more people connected with the world wide web using their mobile, it’s no wonder they watch a lot of videos. About 75% of world population watches a lot of video content on their mobile phones each day! What does that mean to you? That your company needs to be in front of these people when they open their phone and visit their favorite social media platform. So if you want to find your perfect buyer, you will (usually) find them on their phones.
Video gets more attention and engagement
While you might wonder why that is, it’s actually quite simple. Unlike a picture, video has both visual and audio stimulation, while also conveying information to the viewer. When a video builds on visuals and audio it helps the viewer remember what it was about or what product it advertised. The best kind of videos are the one where viewers can relate to what is happening, either directly or indirectly. That is why companies must use video for marketing because of it’s ability to capture attention. Videos that are great will receive lots of shares and views, meaning your brand recognition and ROI will quickly increase.
Video can build on emotions
As we wrote before, the videos with the most success are the ones where the audience can relate to what is happening in the video. By creating emotional connection with your target audience, you bring greater value to them than your competition does and by doing so, you also build trust. We say this because trust is one of the biggest sale generators out there. If someone trusts you, believes in your vision, then they will buy from you because they like you. The biggest goal of any video marketing strategy should be on creating emotional ties, this helping you influence your audience at an emotional level. That will make them remember you, and also make them want to buy from you. However, emotional based video marketing also requires you to stand for something, be it Covid, politics, sports, etc. related. And don’t be afraid of losing some of your clients, because doing that will help you attract loyal customers that believe in your company.
Video increases traffic
It is said that 82% of all organic internet traffic by 2021 will be video. That means Google and other search engines will want to see videos on websites in order to rank well on SERP. Another good point about having videos on your website is that visitors stay longer since they are watching videos, increasing session duration and decreasing bounce rate. And it is a really really good idea to keep both Google and visitors happy, since it will improve a websites search ranking, meaning more visitors.