The Internet requires more and more video content. More and more companies are using Stock Market for their videos. And in the age of great smartphones and accessible cameras, now is a great time to generate extra income by shooting what makes you happy and get into the stock market game.
WHAT IS STOCK FOOTAGE
To give you a closer look at what the stock market is all about and how you can make money by shooting simple short videos, be it with your phone, action camera, DSLR, or even a professional camera, we’ll explain where these videos are used. You have probably already seen a lot of stock market footage being used in videos on social networks. For example: motivational speech video where a whole bunch of different clips are being shown during speech. Most likely, those clips were purchased from the internet by the video maker.
The purpose of Stock Footage is to save time and money for video makers. Instead of filming a specific shot of say Machu Pichu, a travel agency from US can simply buy it from someone who has just made that shot thus saving them time and money.
HOW DO I START?
When you first start uploading your clips to web services, you won’t earn much. But whatever you make will still be a nice incentive to continue doing it. For starters, you can make your entire portfolio in your spare time and therefore make money. As you go about it more methodically, so will your earnings increase. But now you may be wondering if it’s not too late to start recording and selling your videos. it’s never too late! It’s still a great time to find an interesting niche, start recording, build your portfolio and make money doing what you love doing anyway.
Not to mention technology is on your side. You can start recording with your smartphone and invest in a gimbal that will stabilize your video as you move. Cameras and lenses are getting better and cheaper. While cameras used to require selling all your earthly possessions and sacrifice your firstborn to the devil, with cameras without lenses and accessories alone costing more than $25,000, today there is an extremely large range of cheap (but high-quality built) cameras starting at $1500. In order to have excellent recording equipment (at least for stock footage), you would have to spend between $3,000 and $6,000, which is still not too expensive if you feel like you will continue doing it for years.
WHO CAN BENEFIT FROM STOCK FOOTAGE MARKET?
For anyone who wants to make money! Here are three great reasons to start right now (if you haven’t already):
1. RECORD CLIPS IN YOUR SPARE TIME
It doesn’t matter if you are a professional or an amateur and what gear you have. You can start by shooting on your smart phone! What’s important is to make quality recordings and make money with them.
2. DATA MINE YOUR HARD DRIVE FOR OLD VIDEOS AND FOOTAGE
If you have been using your camera for some time and have been shooting various shots, then you have money sitting in your computer’s hard drive. Why not make money with it by selling your unused clips to online stock footage websites?
3. GET THAT SWEET PASSIVE INCOME
Your clips will sell no matter where you are, even while you sleep. And do we not just love some sweet passive income?
WHAT SHOULD I SHOOT?
What’s most important is that you find your niche. At start what matters most is that you shoot as often as you can. After you get a feel of shooting, you can start experimenting what footage makes you happy and then experiment what sells best inside your niche. Maybe you live in a beautiful place and have beautiful sunsets every evening or Aurora Borealis every night. Perhaps one of your friends is a rising Hollywood star and loves to be filmed. Maybe you work on a farm, or working with wood, etc. Even your profession can be a great niche from which to make good money. Record, upload and test what content works.
And we will reveal an additional hint of what sells best a bit later!
- Basic technical knowledge. There are tons of tutorials and guides on Youtube about technical shooting skills, such as frame rate, aperture, ISO, recording angles, editing and color correction. It may sound complicated when you start, but in reality basic knowledge is not that difficult.
- Think what your clip is about before shooting. Each clip should have a story or an interesting feature. Do not shoot randomly, but if you do make sure it makes some sense. Think about what your video expresses. For best results, shoot in slow motion to get more stock material from one shot. When recording, keep in mind that you need to make at least 5 seconds of footage and a maximum of 59 seconds. The average is between 10 and 20 seconds.
- Good lighting. You’d be amazed what great lightning can do for you video. If you do not have the fancy expensive equipment (which is handy to have), you can use sunlight from your windows or buy a really cheap camera reflector with continuous light which will do wonders. By using light properly, you can set the mood of the video you’re making which will help with how your want the mood of it to feel.
- Maximize Recording. Repeat the same recording from multiple angles to maximize the number of clips from one spot, thus saving you time.
- Slow motion. Newer cameras practically all have slow or super slow motion recording mode. It is a great option to use in high speed environment such as sports or to easy your movement while shooting. Slow motion recording enables you get more clips from one shot, maximizing your shot count and earning potential.
- Aerial drone shots. Drone shots are highly popular. More and more people have the ability to buy a drone and flying with them is very easy. All you need interesting places, inspirational landscapes and a drone in the air. But be careful and follow legislation which requires you to take a drone exam and comply with the law.
- Persistence. Record and upload daily, every two days, or at least weekly. Don’t wait for your uploads to be approved. Record, upload and earn. Don’t worry if should a clip be rejected. It’s only important that you upload as many videos as possible.
BONUS TIP: If you have the ability to include people in your clips, do it. Clips that have people in them are by far the best selling ones. But be careful: when you film people, you also need to get a statement from them that they agree to being filmed. If you can’t get their form release and you filmed people in a public space, you can still sell the footage under “editorial” but we’ll get to that later on.