WHERE AND HOW TO USE A RECRUITMENT VIDEO
WEBSITE & CAREERS PAGE
Finding people to work for your company is similar to marketing your product or service. You have to explain what you do in order to generate interest. Then you need to figure out if they’re a good fit for your product or service. Also similar to marketing, you want to get as many people interested in you as possible. Whether you’re generating leads or new candidate applications, video gives you the ability to draw more people and prospects to your organization. When given a choice of viewing video or reading text on the same website page, some 72% of people prefer video over text to learn about a company.
Have you ever had a lacklustre response to a job opening that you urgently needed to fill? With so many companies competing for top talent, there’s a real need to break away from the crowd. Candidates are swarmed with messages from recruiters and automated messages from job sites, so it’s not easy to reach them, let alone get them to submit an application or resume.
Video can change everything about your process of posting jobs. With an entertaining explainer video, you could have people lining up to work with you. The key is drawing them into your story. As human beings, we all love to respond to stories since the dawn of mankind. Video is just the latest and most vivid form of storytelling, since it joins visual and sound into an engaging moving video. Research shows that video has a profound effect on conversions. According to research, about 83% of people are convinced to buy after watching a company’s video.
There are a lot of reasons why people choose to work for a company. And they don’t all have to do with making the highest salary, catered lunches or having a ping pong table at work. When people understand your mission and values, you’ll have a competitive advantage that helps you bring the best and brightest to your doorstep. Video brings storytelling into the digital age, and raises your social media profile. Young people prefer working for an organization that is modernized and using video.
You can show you’re a modern company with a recruiting video. By posting your video to your Facebook and Twitter profiles, you will get maximum exposure for your video and your brand which in turn will make you shareable and likeable. According to research, 85% of consumers would consider sharing an enjoyable video with their network. That means more applicants.
TRAINING NEW HIRES
Training new hires means giving people the same details about your company — over and over again. Then piling on a sky-high stack of orientation documents. It’s a thankless job, (and the recruit probably isn’t exactly thrilled by a lot of the process either). According to research, 75 percent of employees prefer watching video over reading a document or email. And if the new hire doesn’t enjoy the process, they’re less likely to go through training. If they don’t complete their training, they’re less likely to succeed at their job.
But all that can change with a simple adjustment in strategy. You can make the entire training process a lot more interesting and engaging for new hires with video. Give people what they want. Give them video, and you’ll reap the rewards in more ways than just attracting top talent. Companies who engage in video training can slash costs and save millions. A recent exodus of Fortune 500 companies who went from in-person training to video shows the future. And the future is now. IBM, Caterpillar and Dow Chemical have all moved to video training, away from classroom training and the crazy travel bills involved. IBM saved an astonishing $579 million in the first two years of their video training program.