IMPORTANCE OF VIDEO PRODUCTION FOR RECRUITING NEW TALENT

The key to creating a successful brand is by hiring the right kind of people. Assembling a successful team is what makes a company great and is crucial to growth and efficiency. However in today’s highly competitive market, attracting top talent requires innovative approach such as having a recruitment video. There is a good chance that your company values their employees and that you offer more than just the standard paycheck and benefits. One way to attract top talent is by nurturing a corporate culture that your employees can appreciate and grow within through word of mouth recommendations. While that approach might work for you, it is important to identify your unique brand culture and concentrate your recruiting efforts by finding the correct people who will fit into your company’s climate. In order to attract the best candidates and communicate more effectively, businesses need to have a high-quality video to communicate who they are, and what they stand for. Video attracts a broader range of job seekers, especially those in the younger generations. People graduating nowadays prefer video over text when searching for information about companies. It helps them discover the look, feel, and authenticity of your company in a short space of time.

Using video content to show the uniqueness of that brand culture is the most effective way to get the message out, instantly creating interest about your company. Recruiting has never been easier and with quality video content you are able to put your best foot forward. Simply identify your target audience and which type of talent you want to hire, and we can help with the rest. It is highly important to ensure the high standards your brand image, so that the quality of your brand reflects in the quality of your content.

There are many different ways to create a successful recruitment video. Fundamentally your target audience and what your company has to offer may drive the direction for the concept.

GET THE RIGHT KIND OF PEOPLE!

WHAT’S IMPORTANT IN FILMING A RECRUITMENT VIDEO

COMMUNICATING YOUR COMPANY CULTURE
When it comes to producing a recruitment video, it’s important to showcase your company culture and vision if you want to attract the right candidates. This is why we make sure that our creative team sit down with you to get a clear understanding of your company culture, brand identity and ideal candidate.

WORKING WITH CURRENT EMPLOYEES
A good recruitment film should give a good and clear impression of what it’s actually like to work for your company. One of the best ways to do this is to put your current employees in front of the camera. Whether that involves selecting and interviewing a number of staff, or just filming the day to day activities that takes place in your offices, planning that needs to be done before filming can take place.

SUPPORTING FOOTAGE FOR RECRUITMENT VIDEOS
Mixing things up visually with support footage helps attract and maintain viewer attention. Cutting away from interviewee footage allows us to visualize what they are saying as they are saying it. This creates a narrative feel to your recruitment film and a sense of the atmosphere and culture in the workplace.

STYLE OF YOUR RECRUITMENT FILM
The look and feel of your recruitment video is ultimately a reflection of how you want to portray your company to potential customers as well as potential employees. Our creative team will work closely with you to strike the right balance between professionalism and presenting your company as a friendly, exciting place to work.

COMMUNICATING YOUR COMPANY CULTURE
When it comes to producing a recruitment video, it’s important to showcase your company culture and vision if you want to attract the right candidates. This is why we make sure that our creative team sit down with you to get a clear understanding of your company culture, brand identity and ideal candidate.

WORKING WITH CURRENT EMPLOYEES
A good recruitment film should give a good and clear impression of what it’s actually like to work for your company. One of the best ways to do this is to put your current employees in front of the camera. Whether that involves selecting and interviewing a number of staff, or just filming the day to day activities that takes place in your offices, planning that needs to be done before filming can take place.

SUPPORTING FOOTAGE FOR RECRUITMENT VIDEOS
Mixing things up visually with support footage helps attract and maintain viewer attention. Cutting away from interviewee footage allows us to visualize what they are saying as they are saying it. This creates a narrative feel to your recruitment film and a sense of the atmosphere and culture in the workplace.

STYLE OF YOUR RECRUITMENT FILM
The look and feel of your recruitment video is ultimately a reflection of how you want to portray your company to potential customers as well as potential employees. Our creative team will work closely with you to strike the right balance between professionalism and presenting your company as a friendly, exciting place to work.

CONSIDERATIONS WHEN FILMING RECRUITMENT VIDEOS

We will be with you for a few days

Most recruitment films will involve letting a film crew into your offices and working with some of your staff, whether that be in an interview setting or just filming their day to day activities in the office or in the field. All this requires careful coordination between company managers, whoever is commissioning the film and our production crew. Working with a number of interviewees involves making sure they’re all reinforcing what your company is saying. Getting this right means asking your employees questions without putting words in their’s mouths.

Have your employees act natural

By having your employees come off as natural and relaxed, we will create a recruitment video that accurately and favourably portrays your company culture, as well as the specifics of the role being advertised. While you don’t want to say anything negative about your company you should never try and force the message about how great you are, especially when it comes to your staff talking on camera. The more naturally enthusiastic your employees can come across about your business the better, so a well thought out selection process for interviewees is highly advisable.

We will always try to get the shoot done in a single day

Day to day activity of a company and the busy schedules of individuals can often slow down filming. As such, we advise to plan for a potential extra day of filming. It can be easy to think that the office is the only location for a recruitment video but that’s not necessarily the case, especially if the role involves any kind of fieldwork or visiting clients. We will always look to create as much visual variety as possible while remaining relevant and on message.

Ultimately your recruitment video has to have a clear and easy to understand call to action. The more methods you can give for candidates to apply the better. If you have additional information that may help then direct them to this as well.

ADVANTAGES AND BENEFITS OF MAKING A RECRUITMENT FILM

By attracting the right talent through your recruitment video, you can define the qualities that you are looking for in a candidate,  therefore only attracting the best people for the job.

ATTRACT MORE APPLICANTS WITH A RECRUITMENT VIDEO
Job postings receive on average 34% more views when used together with video. It is the perfect way to spearhead a big recruitment drive, attracting top talent by showing candidates rewards and opportunities that comes from working at your company.

ATTRACT THE RIGHT KIND OF APPLICANT WITH A RECRUITMENT VIDEO
Recruitment videos can also help attract the right kind of applicants by giving them a better idea of what it’s like to work in your company. If people’s values and expectations align with your company’s then they are more than likely to apply.

REUSING RECRUITMENT VIDEOS
Recruitment videos can be easily reused for internal training and inductions. They can also be used at events and presentations or at recruitment fairs. You could even get higher education institutions to use them as careers resources for their students. Understanding your wider marketing strategy during the planning phase means we can capitalise on your video and repurpose it for use in other marketing channels.

MORE ONLINE EXPOSURE FOR YOUR COMPANY
Creating an online recruitment video is far more likely to get you ranking in Google than static media alone will. Ultimately this means more exposure, giving you a greater chance of finding the perfect candidate. Recruitment films also work perfectly with social media based campaigns and can be distributed at recruitment events.

SHOWCASE UNIQUE BENEFITS OF YOUR COMPANY
Recruitment is a huge industry and a competitive one at that. A video (or a couple!) can help you stay one step ahead of the game. Recruitment videos don’t have to be all about the candidate and the role(s) that are being advertised. Use the opportunity to showcase the unique benefits of your company!

STAND OUT AND SAVE TIME
If you run a recruitment agency and want businesses to post their jobs with you, then you need a way for your company to stand out. Video can give you a unique advantage over your competitors and you can save time writing out job descriptions, which takes a long time and they aren’t very engaging for the people reading them. Videos save everybody time and get the point across in an effective and memorable way. it’s a win-win situation!

FILTER CANDIDATES BEFORE YOU MEET THEM
Demonstrate your company culture by creating a video that reflects the personality of your company. You can attract people with similar working attitudes that will be a great fit and a great addition to your company. By creating very specific recruitment videos, we can filter candidates before you even meet them.

ADVANTAGES AND BENEFITS OF MAKING A RECRUITMENT FILM

By attracting the right talent through your recruitment video, you can define the qualities that you are looking for in a candidate,  therefore only attracting the best people for the job.

ATTRACT MORE APPLICANTS WITH A RECRUITMENT VIDEO

Job postings receive on average 34% more views when used together with video. It is the perfect way to spearhead a big recruitment drive, attracting top talent by showing candidates rewards and opportunities that comes from working at your company.

ATTRACT THE RIGHT KIND OF APPLICANT WITH A RECRUITMENT VIDEO
Recruitment videos can also help attract the right kind of applicants by giving them a better idea of what it’s like to work in your company. If people’s values and expectations align with your company’s then they are more than likely to apply.

REUSING RECRUITMENT VIDEOS
Recruitment videos can be easily reused for internal training and inductions. They can also be used at events and presentations or at recruitment fairs. You could even get higher education institutions to use them as careers resources for their students. Understanding your wider marketing strategy during the planning phase means we can capitalise on your video and repurpose it for use in other marketing channels.

MORE ONLINE EXPOSURE FOR YOUR COMPANY
Creating an online recruitment video is far more likely to get you ranking in Google than static media alone will. Ultimately this means more exposure, giving you a greater chance of finding the perfect candidate. Recruitment films also work perfectly with social media based campaigns and can be distributed at recruitment events.

SHOWCASE UNIQUE BENEFITS OF YOUR COMPANY
Recruitment is a huge industry and a competitive one at that. A video (or a couple!) can help you stay one step ahead of the game. Recruitment videos don’t have to be all about the candidate and the role(s) that are being advertised. Use the opportunity to showcase the unique benefits of your company!

STAND OUT AND SAVE TIME
If you run a recruitment agency and want businesses to post their jobs with you, then you need a way for your company to stand out. Video can give you a unique advantage over your competitors and you can save time writing out job descriptions, which takes a long time and they aren’t very engaging for the people reading them. Videos save everybody time and get the point across in an effective and memorable way. it’s a win-win situation!

FILTER CANDIDATES BEFORE YOU MEET THEM
Demonstrate your company culture by creating a video that reflects the personality of your company. You can attract people with similar working attitudes that will be a great fit and a great addition to your company. By creating very specific recruitment videos, we can filter candidates before you even meet them.

WHERE AND HOW TO USE A RECRUITMENT VIDEO

WEBSITE & CAREERS PAGE

Finding people to work for your company is similar to marketing your product or service. You have to explain what you do in order to generate interest. Then you need to figure out if they’re a good fit for your product or service. Also similar to marketing, you want to get as many people interested in you as possible. Whether you’re generating leads or new candidate applications, video gives you the ability to draw more people and prospects to your organization. When given a choice of viewing video or reading text on the same website page, some 72% of people prefer video over text to learn about a company.

JOB POSTINGS

Have you ever had a lacklustre response to a job opening that you urgently needed to fill? With so many companies competing for top talent, there’s a real need to break away from the crowd. Candidates are swarmed with messages from recruiters and automated messages from job sites, so it’s not easy to reach them, let alone get them to submit an application or resume.

Video can change everything about your process of posting jobs. With an entertaining explainer video, you could have people lining up to work with you. The key is drawing them into your story. As human beings, we all love to respond to stories since the dawn of mankind. Video is just the latest and most vivid form of storytelling, since it joins visual and sound into an engaging moving video. Research shows that video has a profound effect on conversions. According to research, about 83% of people are convinced to buy after watching a company’s video.

SOCIAL MEDIA

There are a lot of reasons why people choose to work for a company. And they don’t all have to do with making the highest salary, catered lunches or having a ping pong table at work. When people understand your mission and values, you’ll have a competitive advantage that helps you bring the best and brightest to your doorstep. Video brings storytelling into the digital age, and raises your social media profile. Young people prefer working for an organization that is modernized and using video.

You can show you’re a modern company with a recruiting video. By posting your video to your Facebook and Twitter profiles, you will get maximum exposure for your video and your brand which in turn will make you shareable and likeable. According to research, 85% of consumers would consider sharing an enjoyable video with their network. That means more applicants.

TRAINING NEW HIRES

Training new hires means giving people the same details about your company — over and over again. Then piling on a sky-high stack of orientation documents. It’s a thankless job, (and the recruit probably isn’t exactly thrilled by a lot of the process either). According to research, 75 percent of employees prefer watching video over reading a document or email. And if the new hire doesn’t enjoy the process, they’re less likely to go through training. If they don’t complete their training, they’re less likely to succeed at their job.

But all that can change with a simple adjustment in strategy. You can make the entire training process a lot more interesting and engaging for new hires with video. Give people what they want. Give them video, and you’ll reap the rewards in more ways than just attracting top talent. Companies who engage in video training can slash costs and save millions. A recent exodus of Fortune 500 companies who went from in-person training to video shows the future. And the future is now. IBM, Caterpillar and Dow Chemical have all moved to video training, away from classroom training and the crazy travel bills involved. IBM saved an astonishing $579 million in the first two years of their video training program.

Do you feel like video might be something your company needs? Jump over to our contact page, fill out our form and we will contact you as soon as possible!

SPARTAQ VIDEO PRODUCTION

Do you need a video to improve your business results? Go to our contact site, fill out our form and we will get back to you as soon as possible!

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