Essentially it is social videos that are created to be shareable via social media and produced to be effective on each social network. Or in short, social media videos are a digital video designed to be shared through social networks. Although similar to viral video marketing, social video has a different purpose by creating highly-targeted, shareable, engaging content that leaves a lasting impression.
The power of social video is that it helps your brand engage with your customer and puts them at the heart of the story. We know that video designed for social media must open with a strong hook to engage your audience and have the right video length for each social platform. Is YouTube, Facebook, Instagram, Vine, Linkedin, Snapchat, Twitter or live streaming right for your brand? What kind of social video advertising should you have? We will work in partnership with you to answer all these questions in order to get desired results.
We have the expertise to help your brand create effective social video marketing with content, which cuts through the noise to meet your business objectives. Emotional storytelling is one of our key strengths and essential to social sharing. Each social network has its own audiences and requirements for social video. We have the ability and knowledge to produce native videos which fit the requirements of your campaign and each social channel perfectly.
Facebook video is currently the highest ROI online marketing technique you can use and it’s likely to remain this way in the foreseeable future, regardless of your product or service video content, it is the most effective way to drive traffic to your website and increase conversions online, and can be super-targeted & refined to ensure your product is only going to be seen by someone who’s likely to purchase it.